Podcast Confape
A podcast on business and local impact, wrapped up in the time of an aperitivo.
I handled the concept and visual design for ‘Confape,’ a podcast by the Young Entrepreneurs Group of Confapi Brescia. We started by designing the logo, drawing inspiration from aperitivo drinks while maintaining a clear reference to the shape and colors of the official Confapi Brescia corporate identity.
From spritz to a logo
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Design of the logo and visual identity for Confape, the new podcast launched by the Young Entrepreneurs Group of Confapi Brescia.
The goal was to create a visual style that conveys conviviality, inspiration, and entrepreneurial drive, while maintaining a strong connection to the parent brand. -
The visual identity draws inspiration from the aperitivo culture, translating it into a fresh, engaging, and contemporary visual language with custom illustrative elements. The logo honors Confapi Brescia’s established brand equity by retaining its iconic hexagonal structure and corporate color palette, while reimagining them in a more youthful, dynamic key tailored to the podcast's casual tone.
The result is a balanced, professional brand identity that connects the organization’s authority with a warm, conversational approach.ella descrizione va qui
I also produced the intro sequence, designed the studio backdrop, and currently direct the recording sessions, overseeing full audio and video post-production for YouTube and Spotify
